COMMON QUESTIONS
Things worth knowing before we talk.
Every question we get on a discovery call, grouped by topic. The discovery call itself is for the harder questions: the ones that depend on your business and the way you want to defend it on a website.
Projects.
How projects start, how scope is set, and what happens after the first conversation.
How does a project usually start?
We start with the problem, not a package. Some clients need SEO or local visibility. Some need a new site. Some need custom functionality like booking flows, CRM handoff, calculators, intake forms, or gated content. The first call is used to understand the business, the current site, what is broken, and what would make the project worth doing.
What if I do not know whether I need SEO, development, or a rebuild?
That is normal. Most clients start with a symptom: the site is not ranking, leads are weak, booking is messy, the site is hard to update, or the current build feels fragile. The first conversation is used to identify the actual constraint.
Can a project start small?
Yes. Many projects start with one focused problem: a technical SEO cleanup, local SEO review, booking flow, intake form, landing page, CRM integration, or site audit. If the issue is larger than it looks, Jardine Studio will say so before starting.
Do you maintain sites after launch?
Yes, when it is scoped. Some projects include a post-launch support window. Ongoing maintenance, SEO improvements, content updates, technical fixes, or light development can be handled as a separate scoped engagement. We avoid vague retainers where neither side knows what is supposed to happen.
Pricing.
Why pricing is scoped per project, how a rough number gets to a fixed quote, and how the work can start small.
Do you publish fixed prices?
Not yet. SEO, custom development, booking systems, integrations, AI workflows, and rebuilds vary too much to price honestly before scope. Jardine Studio quotes after a short project call or written brief.
Can you give a rough number before scope?
Yes. After a short project call or written brief, Jardine Studio can usually give a realistic range. A fixed quote comes once the deliverables, assumptions, and constraints are clear.
Do you charge hourly?
Some small fixes or support work can be hourly. Most project work is quoted as a scope so both sides know what is being delivered before work starts.
Do you discount?
Usually the scope changes before the price does. If the budget is lower, the better move is to reduce deliverables, phase the work, or start with the highest-impact constraint first.
Web Design.
How design fits with development and SEO, what you get, and how it differs from templates.
How is your design different from a Squarespace or Webflow template?
Templates start from a generic shape and ask the business to fit inside. We start from the business and design the shape. That means the typography, layout, page rhythm, and visual decisions are made for your work, your photography, your services, and the way your buyers actually decide. The site should look like your business at its best, not like a category.
Do design, development, and SEO happen together or separately?
In any order, or all together. Some clients hire us only for design and bring their own developer. Some hire only the SEO. Most hire all three because the work compounds: a site designed for clarity ranks better, a site built with SEO in mind designs better, and a site that looks like the business converts better. Pick what you need.
Will I get a brand kit, or just a website?
You get the design system the website is built on: typography, colour, spacing rules, component patterns, and the design tokens your developer can extend later. If you need a full standalone brand book for print, packaging, or non-web touchpoints, we will tell you up front and refer you to a brand designer.
Do you handle design, or just development and SEO?
Yes. Web design is one of three core services. We handle visual identity for the website, page design, layout systems, typography, and the design rules that keep every page feeling like the same business. Full brand identity work outside the website (print, packaging, etc.) is referred out.
Web Development.
Full builds vs focused features, booking and intake flows, integrations, and the stack.
Do you build full websites or only custom features?
Both. Some projects are full website builds or rebuilds. Others are focused custom web development projects: booking systems, intake flows, quote request forms, CRM integrations, calculators, member areas, dashboards, or AI-assisted workflows.
Can you build booking systems, intake forms, or quote request flows?
Yes. Jardine Studio builds the functional parts templates cannot handle: booking systems, intake forms, quote request flows, CRM integrations, calculators, member areas, dashboards, and custom workflows.
Can you connect the website to our CRM or tools?
Usually, yes. Jardine Studio can connect forms, booking flows, quote requests, CRMs, spreadsheets, email tools, dashboards, and AI workflows depending on the tools involved and the quality of their APIs.
What technology do you use?
Most custom builds use modern, performance-focused web tools such as Next.js, React, TypeScript, and a CMS or content workflow that fits the team. The exact stack depends on the project. The goal is a fast, maintainable website, not technology for its own sake.
SEO & Visibility.
Organic SEO, local visibility, AI search, results timelines, link building, and SEO during a rebuild.
How do you improve organic SEO?
Jardine Studio improves the parts of the website that affect organic search visibility: technical SEO, content structure, internal links, schema markup, page speed, local signals, and pages built around real buyer questions. The goal is not more content for its own sake. It is a website that search engines can understand and customers can use.
Do you work on local SEO for service-area businesses and destination brands?
Yes. Jardine Studio works with businesses that rely on regional visibility and high-trust conversions: service-area businesses, destination brands, specialty providers, and organizations where trust matters before someone books, calls, or sends an inquiry.
What does AI search change about SEO?
AI-assisted search makes clarity, structure, and authority more important. Jardine Studio helps shape pages so they are easier for search engines and AI-assisted systems to understand: clear topics, useful sections, schema where appropriate, strong internal links, and answers to questions buyers actually ask.
How long until I see SEO results?
It depends on the constraint. Technical fixes can show signals sooner once Google recrawls the site. New or improved pages usually need more time to earn impressions, rankings, and qualified traffic. For most businesses, SEO should be judged over months, not days.
Do you do link building?
Not spam outreach. Jardine Studio focuses on authority that makes sense for the business: useful content, partner opportunities, local relevance, citations where useful, and pages worth referencing.
How do you handle SEO during a website rebuild?
SEO is planned before the rebuild starts, not added at the end. Jardine Studio maps existing pages, protects valuable rankings, plans redirects, improves content structure, adds schema where useful, and makes sure the new site does not erase search equity the old site already had.
Working with us.
Who you work with, where we are based, reply times, and what to send when you reach out.
Who will I work with?
You work directly with Alex. Strategy, SEO, and development stay close, so recommendations do not get passed through layers of account management before they become actual site changes.
Where are you based, and how do you work with remote clients?
Jardine Studio is based in Toronto and works remotely with clients across Canada and the US. Most projects run through written updates, async reviews, and focused calls.
How fast will you reply?
Within one business day. Alex reads every brief; nothing routes through a sales rep.
What happens after I submit?
Jardine Studio reads it, replies with follow-up questions if needed, and suggests a 30-minute project call if there seems to be a fit. By the end of that call, both sides should know whether there is a useful next step.
What should I include in a brief?
Send the website URL, what feels stuck, what you want the site to do, any known budget or timeline, and whether the need is SEO, custom development, booking or intake, AI workflow, or a rebuild. It does not need to be polished.
Question we missed?
Send a brief or book a call. The studio reads every message; nothing routes through a sales rep.