A website that finally looks like the calibre of the business.
Jardine Studio designs marketing sites for founder-led businesses where the site has to do real work. Visual identity for the web, page composition, type and colour systems, hero treatments, and the design rules that make every page feel like the same business at its best.
Design that makes the website feel like the business at its best.
Most marketing sites stop at "looks fine." Web design at Jardine Studio goes further: visual identity for the web, page-level composition, type and colour systems, and the design rules that make every page on the site feel like one considered piece of work, not a stack of templates pretending to belong together.
The goal is a site that looks like the version of your business you would put in a magazine, with the design system underneath to keep it that way for years.
Brand-led design that reads across very different rooms.
Reference builds across hospitality, wellness, fitness, and destination. Each is a working interactive site built in the studio, not a real client engagement. Click any card to open it inside the studio.
Design work pays for itself when the site is holding the business back.
Five patterns show up over and over. If one of them sounds like the version of your business you would rather not be running, design work is probably the right starting point, even if the eventual fix is a single page system rather than a full rebuild.
- 01
The site does not look like the calibre of the business
You have built a real practice, real expertise, and real proof. The website does not show it. Buyers compare you to companies you outclass and bounce before they read.
- 02
A rebrand happened, the website never caught up
New logo, new colours, new direction, but the website still wears the old skin. Page-level design has not been re-thought, just patched. Buyers see the gap.
- 03
Templates have stopped flexing
A starter theme worked for the first two years. Now you sell more, photograph more, and write more, and the layout cannot hold all of it. Pages start to feel cluttered or thin.
- 04
The current design feels generic
Nothing on the page is wrong. Nothing is memorable either. The site looks like a category, not a business. Premium pricing reads as overpriced because the visual language does not match the price.
- 05
You have great photography no one sees
Real photography of the work, the team, the place, the clients. The site has not been designed around it. Hero composition is generic, image treatment is flat, the photos sit there without doing work.
Eight pieces of design work that make a marketing site feel made.
Real projects pull from a few of these at once, scoped around the actual constraint and what the business needs the site to do over the next year.
Visual identity for the website
Logo handling, typography pairs, colour palette, spacing system, and the visual rules that keep every page feeling like the same business. Designed for the web first; print and packaging are referred out.
Page design and composition
Hero treatments, content rhythm, image and video composition, layout patterns, and the visual moves that decide where the eye lands and how the page reads at a glance.
Marketing site rebuilds
Full design rebuilds for businesses whose current site no longer reflects the work. Old templates, dated styling, and weak layouts replaced with a system designed around your actual offering.
Hero and landing page systems
Reusable hero patterns, landing page templates, and conversion-focused page designs for service pages, lead pages, and campaign pages, all built to flex without breaking.
Type and colour systems
Type scale, leading, tracking, vertical rhythm, and colour roles defined as design tokens. The system the developer (us, or yours) extends every time a new page or feature ships.
Photography and image direction
Direction on what to shoot, how to crop, and how to present photography on the site. Includes treatment rules, fallback patterns, and lightweight art-direction notes for the team or your photographer.
Component and pattern design
Cards, tables, callouts, testimonials, FAQ rows, CTAs, and the small interactive moments that make the site feel made instead of templated.
Design QA and launch polish
Pre-launch design review across breakpoints, browsers, and real content. The pixel-level work that catches mismatched spacing, weak fallbacks, and "this looks fine but feels off" moments before buyers see them.
Design works best when it carries the business forward, not just the page.
A great-looking page that breaks the moment a developer touches it, or that ranks poorly because the design ignored search, is a half-finished job. Jardine Studio designs the website with the build, the SEO, and the way the team will operate it after launch all in view.
Design and engineering live in the same studio
Design tokens, components, and layouts pass straight into the build with no handoff loss. Decisions made on the design side actually ship.
Useful before impressive
The page should be easy to scan, easy to act on, and easy to live with. Visual flourish never blocks the buyer from doing the thing the site is supposed to make easier.
Designed for the work, not the deck
No mood boards that never become real pages. Every design decision is made against the real content, real photography, and real way buyers move through the site.
Built to keep working after launch
The design system survives the launch. Adding pages, services, or campaigns later does not require redesigning the foundation each time.
A few ways design work usually starts.
Most engagements settle into one of these shapes, then get scoped around the actual constraint and the way the team plans to use the design system after launch.
- 01
Marketing site redesign
For businesses whose website no longer looks like the work. Full design rebuild, new identity for the web, page system, and design tokens for the build.
- 02
Service page system
For founder-led businesses with five or more service lines that need a consistent, well-designed page template that flexes across them all.
- 03
Hero and landing page work
For campaign pages, lead pages, or pages that need to convert harder than the standard service page. Designed around the offer, the proof, and the next action.
- 04
Design system + tokens
For teams that already have a developer (in-house or outside) and need the design system, tokens, and component patterns to extend the site themselves.
- 05
Visual identity refresh for the web
For businesses with a brand mark and palette that exist but never got translated into a real web design system. We close the gap.
Six principles every design engagement runs on.
Good marketing-site design is mostly restraint. Six principles shape every project so the result feels considered rather than decorated, and stays useful long after the launch checklist is closed.
One accent, one role
A single accent colour with a defined job (italic emphasis, focus rings, active links) keeps the page calm. Multiple accents pull the eye in too many directions.
Type that does work
Two or three families, paired intentionally. Display for voice, body for clarity, mono for data and labels. Every weight and size choice is justified, not decorative.
Layout that reads, not decorates
Whitespace, vertical rhythm, and grid choices designed to guide the eye through the page in the order the buyer needs to see things.
Photography on purpose
Real photography placed where it earns its space. No stock people in offices. If the photography is not ready, we use design moves that do not pretend otherwise.
Motion that has a job
Reveals, hover states, and interaction polish only where they help comprehension or feedback. Motion that decorates without communicating gets cut.
Design tokens that survive
Colour, spacing, type, and radius defined as tokens the developer can extend. The site stays consistent as new pages and features ship over months and years.
Things worth knowing.
The questions below come up often when businesses are weighing whether they need a redesign, a smaller design system engagement, or design plus the build.
How is your design different from a Squarespace or Webflow template?
Do you handle full visual identity, or just web design?
Will I get a brand kit, or just a website?
Do design, development, and SEO happen together or separately?
Can you redesign without rebuilding?
How long does design work take?
Ready for a website that looks like the business at its best?
Tell us what is moving and what is stuck. We reply within one business day.